# Case study — Animal protein

A company in the animal-protein industry is building a marketplace for meat sales. It can walk into an investor room with a working product: a slaughterhouse that ran the pilot, sellers who used it, buyers who responded.

200 Carcasses a day at the pilot facility · 1 Field-validated pilot · 2 Squads running in parallel

The first slaughterhouse partner processes 200 carcasses a day and sells to butcher shops, supermarkets, and restaurants across southern Brazil. The entire sales operation ran through a small team making calls, sending carcass photos over WhatsApp, and pushing weekly promotions by hand.

## Shipped

- Carcass marketplace: Live storefront with photos, prices, and orders. No more back-and-forth
- Controlled inventory model: Buyers see carcasses; the slaughterhouse keeps allocation control
- AI quality-analysis system: OAK-1 devices analyze each carcass’s quality and feed the storefront
- Internal operations layer: Stock, order flow, and allocation rules the internal team runs day to day

Related offering: [AI in the Operation](https://bleu.builders/offerings/ai-transformation/)

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