machine viewenglishraw: /cases/perk.mdbuild: d68074d2026-08-05T14:02Z
Industry: Marketing technology
1.5M people at 99.984% uptime on the global M&M’s launch. Bleu has been the product team behind Perk — the loyalty platform for brands like M&M’s and Pedigree — for 3+ years, with 16 apps in production.
1.5M People at the M&M’s launch · 99.984% Uptime on the M&M’s launch · 3+ Years of partnership · 16 Apps in production
Perk is a white-label loyalty platform consumer brands plug into for rewards, quizzes, receipt scanning, and product discovery. Bleu has been its product team for 3+ years: the people building the platform, not a vendor on the side.
M&M’s global program: Enterprise launch served at 99.984% uptime
Receipt scanning: Members turn a store receipt into points with a photo: the platform’s highest-friction input, redesigned end to end
Admin dashboard rebuild: The console Perk’s own team uses to run every program, rebuilt for the platform’s next phase
NFT marketplace: Full-stack marketplace with fiat-to-crypto checkout
AI-powered onboarding: Brand sites scraped into ready-to-run programs
Related offering: [1 → 100](https://bleu.builders/offerings/1-to-100/)
Contact: [Start a conversation](https://bleu.builders/contact/)
Marketing technology · PERK’S PRODUCT TEAM FOR 3+ YEARS
Perk
1.5M people at 99.984% uptime on the global M&M’s launch. Bleu has been the product team behind Perk — the loyalty platform for brands like M&M’s and Pedigree — for 3+ years, with 16 apps in production.
1.5M
People at the M&M’s launch
99.984%
Uptime on the M&M’s launch
3+
Years of partnership
16
Apps in production
Overview
Perk is a white-label loyalty platform consumer brands plug into for rewards, quizzes, receipt scanning, and product discovery. Bleu has been its product team for 3+ years: the people building the platform, not a vendor on the side.
Our role
Bleu is the product team across frontend, backend, and infrastructure, from brand programs to the admin rebuild, building on the direction Perk sets.
“I can hand off even a partially fleshed-out concept and they bring it to reality. The number one factor is just that trust.”
What changed
Enterprise launches held, and the codebase stayed maintainable through years of continuous shipping.
- 12k+ commits across 3+ years of continuous delivery
- 16 apps in production on one platform
- M&M’s global launch served at 99.984% uptime
- 1.6M+ tracked actions and 780k+ completed challenges across programs
“They operate like they’re part of our team. Pick up context fast, make decisions, and ship without needing to be managed.”
Taylor
Project lead, M&M’s program
3+ YEAR PARTNERSHIP
What we've shipped
Product and platform work across the whole stack, shipped by one team.
M&M’s global program
Enterprise launch served at 99.984% uptime
Receipt scanning
Members turn a store receipt into points with a photo: the platform’s highest-friction input, redesigned end to end
Admin dashboard rebuild
The console Perk’s own team uses to run every program, rebuilt for the platform’s next phase
NFT marketplace
Full-stack marketplace with fiat-to-crypto checkout
AI-powered onboarding
Brand sites scraped into ready-to-run programs
Areas we run
ENTERPRISE LAUNCHES THAT HOLD
A global consumer brand puts real traffic behind every feature.
The M&M’s program
A global brand launch is the platform’s hardest test: rewards, quizzes, and receipt scanning under production load, in public.
- Global launch to 1.5M people, served at 99.984% uptime
- Rewards, quizzes, and receipt scanning under production load
- 1.6M+ tracked actions across the platform’s programs
A PLATFORM THAT KEEPS EVOLVING
Perk is evolving from campaign loyalty into a catalog-driven platform.
From campaigns to catalog
The next version of Perk is catalog-first: structured products powering smart receipt scanning, AI-generated content, and gamified discovery.
- Product catalog foundation for smart receipt scanning and per-product content
- AI onboarding that turns a brand site into a running program
- Admin rebuilt for the platform Perk is becoming
RELATED OFFERING
See how Bleu structures this kind of work
The case shows what happened in one partnership. The offering explains the entry point, scope, and first delivery.
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